![]() Plan for the best time for the majority of your leads. Time zones : If you don’t know the recipient’s time zone you need to plan for this. In fact, depending on the content I send out some emails only on weekends.įor Friday’s it’s best to send emails in the morning, for weekends, however, in the late afternoon or evening. This is hugely attractive for small businesses. I usually don’t send emails on Monday’s but I do include weekends for some emails. MailChimp used to offer a free plan for up to 2,000 subscribers and allowing you to send 12,000 emails per month. Of course, it can be that one email performs better than another regardless of sending time and day but it’s the fastest way to gather the most data. If I select the same days for all four emails I can easily see which emails get the most engagement and if you have dynamic delays, you will also gather insights about sending times of each day. I usually see the campaign as a whole and use different times of the day to test what’s best.įor instance, email one goes out at 8:15 am, email two at 4:45 pm, email three at 10:00 am, and email four at 12:30 pm. I suggest setting a time that has worked for you in the past and not limiting yourself to only one day of the week. There is plenty of research and expert insights available on what’s the best sending time is for Marketing emails. When creating the first automated Mailchimp email we will select Email subscribers when they’re tagged (Path: Create automated email – Automated – Tags):ĭetour: Mailchimp Automated Email Schedule Best Practices Since we can’t create multiple emails in one campaign flow we need to set an event to trigger the single email automation. The reason behind the tags is that we use them as triggers or entry points to each automated email. If we want to send two emails we will at least need three triggers to create a scalable process.īefore we create any email in Mailchimp we need to create the tags. We will use tags to trigger every nurture email. Step-by-step on how to set up Mailchimp automation flow We will use tag trigger event-based emails. ![]() If you want to build a free email nurture stream you will have to create multiple single email automation flows that are built on top of each other. Mailchimp automated emails are created either in the Campaigns or Automation section. Automating Mailchimp email series with the free account (hack)
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